OUGD603 - WYS - Time plan

After outlining this brief, the next stage in production is to create a time plan. Although this will be an ongoing project throughout the year, we hope to have our first editorial complete by the new year so more client based editorials can be produced later in the year.

This time plan is based on what Ben and I have decided what we want produced for this brief by the end of the year and will make it easier to work on other briefs at the same time.

OUGD603 - WYS - brief

Last years collective brief saw my housemate Ben and I look at starting our own creative business. Our aim was to help young creatives in the production of their own editorials by offering them a package which would see the project from start to finish. Over summer we have been able to refine the idea and focus on how we can get the project up and running and are now in a position where we can progress more rapidly.

Below shows how we would make the process of editorial production easier for creatives and help us progress in our design careers.

Meeting with the client

This is where we can have a 1 to 1 discussion about the clients work, what they would like within their editorial and the different options they have for production and distribution.

Editorial design

Using notes from discussions with the client we will create an editorial piece that works as successfully as possible for the given brief. Throughout this process we will have contact with the client so they have control over their final product.

Production

This stage in the design process of the editorials we create will give us the opportunity to expand our contacts within the design industry. We hope to create a number of relationships with different printing companies making it easier for us to produce work in the future.

Distribution

This stage will also help us to expand our relationship with shops such as village and colours may vary however we hope to sell the editorials we create further afield in places sure as Manchester and London. We will also sell editorials on our own website.

Promotion

We want each title to be shown on our Instagram which will hopefully gain popularity as more editorials are produced. A show will also be put on for each editorial where they will be available to purchase and also for prospective clients who may want to talk to us about their own ideas.

There will be a number of things we hope to produce for this brief that will set us up for future development of the business. This includes:

Creating an appropriate identity that is recognisable and can be used across a number of different platforms

Setting up social media that will help us to promote ourselves successfully for our ideal client (instagram, behance and facebook)

producing an online store where the editorials we produce can be bought

establishing a relationship with a printers and distribution source

producing our first zine which will kick-start the business and show what we can do

As this brief has a considerable amount of work, Ben and I decided that it would be more manageable to split the workload up into separate 'mini briefs' enabling us to concentrate on completing each specific part of the project within a time frame.

The first of these mini briefs was to produce a strong identity with a recognisable visual presence meaning our audience can quickly identify that the work has been produced by WYS.

Together we recognised that establishing an identity that is effective in attracting the appropriate audience was important to produce at the start of the project so it could be used consistently throughout the work we produce.

The deliverables we decided to produce for this include:

Logo
logotype & thumbnail style

Website
giving users the opportunity to learn more about the 'usiness' and gives credibility to what we are producing.

Online shop
this can be included within the website however is essential so the audience can buy the products we have to offer.

Business cards
used for networking

email footer
giving credibility to the clients we email

social content
the best way for us to reach our target audience and show off the work we produce.

promo pack
it was decided that a promo pack would be produced to send out to peers and potential clients to give information about our business and help promote the idea. Within this would include

postcards
featuring the work of the creators we are working with

stickers
everyone loves free stickers and the work well as free promotion

posters
for promotional use

info leaflet

so context can be given to the promo pack

Research will be one of the most important elements within this brief so the next stage in the design process will be to extensively look at different projects which could help influence our end result.