OUGD603 - MIMI - Mimi feedback

I brought the three concept ideas to Mimi for feedback on which should be developed into her full identity. After explaining and showing all three ideas, together we were able to distinguish which would be most appropriate for the photographs she has produced. Overall, we felt the first gridded idea worked best. This meant layouts could be structured and well organised, bringing a level of professionalism to her work. However, this idea can also link well to the playful ideas experimenting with colour, type choices and placement of images alongside the grid. These were parts of the design ideas that I agreed with my client should be developed further to better work with our original thoughts and ideas.