OUGD603 - WYS - Site launch

To launch the site we took advantage of the progress we had done on the WYS social media as well as our own accounts. We publicised the launch using animated posts, created in collaboration with Sam Hughes. These were also added to our own Instagram stories which in turn caused people to visit the site.

To see how many people interacted with our site and Instagram, I set up Google Analytics and Instagram Business accounts. These features enable me to track how many people are on the site and Instagram, where they are from and what pages/ posts they interacted with the most.

 The pie and bar charts above show statistics about who visits our Instagram page. This is useful and comforting information as our target audience (mainly 18-24 year olds) visit the page the most.




















On the night of the website launch it was recorded that  _____ viewed the site. This showed that people responded well to our marketing on social media. This shows that it must be kept up if we are to have a returning audience.